DataRef: Machine Specs and Market Prices in One Place

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Industry Topic:

DataRef: Machine Specs and Market Prices in One Place

Presented by 

Russ Hilk

AssetTrax

Wednesday, March 25, 2026

12:00 pm Eastern Time

Registration closes on March 24

What You'll Learn

By quickly finding accurate pricing history, machine specs, and past listings, dealers can research equipment in minutes instead of hours. Better information leads to better buying decisions, more accurate pricing, and ultimately more profitable deals.

This session provides an overview of DataRef and how dealers, auctioneers and appraisers use it to research sold machinery prices, review auction listings and descriptions, and identify auction companies. We’ll also cover the DataRef PDF library, which contains thousands of OEM sales brochures and technical documents used to verify specifications, weights, dimensions, and machine features.

In this session you will learn how to:

• • • Search our database of over 750,000 machine comps
    • Collect comps for appraisals
    • Navigate our library of over 50,000 PDFs to find what you need
    • Leverage this data with buyers and sellers to get more deals done

Meet the Expert

Russ Hilk is an industrial auctioneer and used machinery dealer with over 20 years' experience in the industry. He also leads AssetTrax, where he develops practical technology tools for the machinery industry, including AIM and DataRef, designed to help auctioneers and machinery dealers catalog assets, access pricing data, and operate more efficiently. He is a member of the MDNA, NAA, IAA and holds several industry designations.

After registering, instructions to join the call will be emailed to you the day before the webinar. This webinar is open and free to AMEA and MDNA members only.

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